Simulation Associates


	Welcome to Simulation Associates Simulation Associates specializes in strategic thinking simulations that are used by organizations to:
	Provide an organizational perspective. Many complex organizations struggle to create an organizational viewpoint – one that goes beyond functional or business unit “silos.” Simulations can help executives think about the way in which various organizational entities interact and contribute to performance. Integrate information. Organizations are awash in huge amounts of information, but often lack a model or method for integrating the information. Simulation provides a powerful technological capability for integrating large amounts of sometimes disparate information. Build teamwork. Simulations allow executives to make realistic decisions outside their own areas of expertise or responsibility. This allows them to see the organization from the viewpoint of other organizational functions or business units, and it can help break down barriers to communication. Play out the magnitude of business environment changes. Simulations can represent the way in which important business environment changes may influence performance. They can help focus organizational effort on key issues and play out the cost of inaction. They can also demonstrate how responses to business environment changes can trigger reactive decision making that generates undesirable unintended consequences.
	Simulation Associates’ simulations encourage “serious play.” They provide a game-like “no risk” environment that allows executives to try out strategies for managing complex organizations in challenging and evolving business environments. At the same time, they provide a high level of realism by incorporating a large amount of organizational data and by focusing on the key dynamics that influence performance.