Bruce Gresh, Ph.D., specializes in developing interactive computer simulations that help senior executives evaluate complex business issues. His simulations deal with a wide range of operational and strategic management issues and they are used extensively by businesses, consulting firms, and executive education programs.

Subjects of recent simulations include merger and acquisition valuation and integration in the energy and industrial controls industries, strategic issues facing health system CEOs, human capital planning in high technology industries, evolution of the credit union industry, strategic challenges facing CEOs of managed care organizations, the evolving role of the US health care consumer, and strategic challenges in the private banking and wealth management businesses.

Dr. Gresh has broad management and consulting experience, and he teaches in the executive education programs at the Wharton School of the University of Pennsylvania. He received his B.S. degree from Tufts University, and his M.S. and Ph.D. degrees from Penn State University. He is a member of the Society for Computer Simulation.